Linda Yaccarino, CEO of X, speaks with CNBC’s Sara Eisen on August 10, 2023.

CNBC

Linda Yaccarino, CEO of

“If someone tries to blackmail me with advertising? Blackmail me with money? Go yourself. Go. “Yourself. Is that clear?” said X owner and CTO Musk during the interview.

Yaccarino described Musk’s comments as “an explicit point of view on our position.”

“We are a platform that empowers people to make their own decisions,” Yaccarino wrote late Wednesday on X, formerly known as Twitter. “And here’s my perspective when it comes to advertising: – Thank you.”

Disney, Apple, IBM, Comcast, Warner Bros. Discovery, Paramount Global and Lions Gate Entertainment released ads in early November. His comments were condemned by the White House, which criticized Musk for promoting “anti-Semitic and racist hatred.”

During the interview, Musk called Disney CEO Bob Iger, who also spoke at DealBook, and said, “Hi, Bob!”

Yaccarino was hired as X’s CEO in May. She was previously global advertising chief for NBCUniversal. She was tasked with bringing advertisers back to X following Musk’s acquisition of the company in 2022. In August, she said brands should return to the platform and feel comfortable placing ads.

Musk apologized for his inflammatory comments

“I’m sorry for that tweet or post,” he said.

X responded to CNBC’s request for comment with an automated reply. Disney, Apple and IBM did not immediately respond.

—CNBC’s Lora Kolodny contributed to this report.

Disclosure: Comcast owns NBCUniversal, the parent company of CNBC.

Source : www.cnbc.com

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