Nikki Haley’s campaign is launching a new ad focused on her foreign policy views – and her husband Michael Haley – as she tries to build on growing momentum in the dwindling Republican primary field.
The ad begins with photos capturing Michael Haley’s 2013 homecoming from his first deployment to Afghanistan. During the 30-second spot, the former South Carolina governor and UN ambassador talks about the difficulties her husband experienced upon his return.
“When Michael returned from Afghanistan, loud noises startled him,” Haley says in the ad. “He couldn’t be in crowds. The transition was hard.”
“American Strength” by Nikki Haley on YouTube
The commercial, titled “American Strength,” will run on broadcast, cable television and all digital platforms. Details were first obtained by CBS News ahead of publication Friday morning.
Michael Haley is currently on his second deployment with the U.S. Army in Africa.
In the fourth Republican presidential debate on Wednesday night, Nikki Haley praised her husband’s service to his country in response to attacks from his opponent Vivek Ramaswamy.
“Nikki, you were bankrupt when you left the UN,” Ramaswamy said, before accusing Haley of corruption. “After you left the UN, you became a military contractor.” You actually joined the board of Boeing, whose back you scratched for a very long time and then gave multinational speeches abroad like Hillary Clinton – and now you are a multimillionaire. “
Haley responded, “First of all, we weren’t bankrupt when I left the UN. We are people who serve in the military. My husband is in the military and I have served our country as a UN ambassador and governor. It might have been bankrupt for him,” she said of multimillionaire Ramaswamy, “but it certainly wasn’t bankrupt for us.”
Her campaign said the ad was produced before the debate and is part of a previously announced $10 million bid for television, radio and digital advertising in Iowa and New Hampshire.
On the campaign trail, Haley often cites her husband as a reason she is running for president. She suggests that her husband’s military service will help determine what her foreign policy priorities would be if elected.
“I do this for my husband and his military brothers and sisters. They need to know what matters to their victims,” she said. “They need to know that we love our country.”
In addition to the personal element, the ad also highlights the foreign policy priorities of Nikki Haley, who served as UN ambassador in the Trump administration.
“North Korea tests ballistic missiles. China is on the rise, but make no mistake. None of this would have happened if we hadn’t had this debacle in Afghanistan,” she said, referring to the hassle and chaos of the U.S. withdrawal from Afghanistan in 2021, during the Biden administration.
“The idea that my husband and his military brothers and sisters who served there had to watch us leave Bagram Air Base in the middle of the night without telling our allies who stood by us for decades because we asked to be there.” . Think about what that said to our enemies. America needs to get this right.”
Some veterans who attend Haley’s town halls across New Hampshire appreciate her ability to empathize since she is a military spouse.
“We were failed in Vietnam and in Afghanistan because we don’t know how to stand up for and enforce what we believe in,” said Robert Halamsha, a New Hampshire veteran who came in as an undecided voter but left to support Haley. “I see her as someone who isn’t going to be on the wishy-washy side.”
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