Inditex, the company that owns Zara, says the change was part of a normal process of updating content.

Fashion company Zara has removed a controversial advertising campaign from the front page of its website after pro-Palestinian activists called for a boycott of the retailer.

Inditex, the company that owns Zara, said on Monday that the change was part of a normal content update process and that the photos were taken in September, before the current war between Hamas and Israel.

The advertising campaign featured mannequins missing limbs and statues wrapped in a white shroud. Some activists said the photos resembled images of Israel’s attack on Gaza, which killed thousands of Palestinians and injured thousands more.

Tens of thousands of comments were posted on the photos on Zara’s Instagram account, many with Palestinian flags, while “#BoycottZara” trended on messaging platform X.

Palestinian Jehad al-Kafarnah holds his eight-month-old, stillborn baby girl as he writes on his wife’s covered body after both were killed in an Israeli strike at a hospital in the northern Gaza Strip on October 27 [Anas al-Shareef/Reuters]

The incident came as Israel’s assault on the besieged Gaza Strip entered its third month. Palestinian authorities said more than 18,000 people were killed, mostly women and children.

Zara said the advertising campaign was conceived in July, the photos were taken in September and that it was inspired by men’s tailoring from centuries past. The company did not comment on calls for a boycott.

It is not the first time that the company has been boycotted by supporters of Palestine.

In 2022, some Palestinians posted videos burning Zara clothing and calling on others not to support the retail giant after a franchise owner of Zara stores in Israel hosted a campaign rally for ultra-right Israeli politician Itamar Ben-Gvir at his home had organized home.

At the time, Ben-Gvir himself used social media to defend the company.

“Zara, cool clothes, cool Israelis,” he said in a social media post.

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