Sanjay Gupta Urges Media to Adopt AI While Protecting Creativity
At the recent APOS conference in Bali, Sanjay Gupta, President of Google APAC, emphasized the significant potential AI holds for the media and entertainment sectors. He encouraged embracing the technology but also highlighted the need for safeguards in terms of creative and talent protection.
During his speech, Gupta showcased Google’s AI-driven production of “The Wizard of Oz” at the Las Vegas Sphere as an illustration of how AI can broaden the horizons of media production. He described AI as both a crucial turning point and a transformative tool for the industry, envisioning a future where movies could be viewed simultaneously in multiple languages by global audiences.
Addressing Industry Concerns
Gupta acknowledged the prevalent industry concerns about AI, particularly regarding the impact on creative talent and the essence of creativity itself. He stressed the importance of viewing AI as a complementary tool that enhances human capabilities rather than replacing them.
He pointed out the necessity of engaging with various stakeholders to ensure creativity is not only preserved but also nurtured in the new digital landscape. Gupta admitted that the rapid pace of technological change is unprecedented, even for someone with his extensive experience in the industry.
Technological Expansion in Asia
Gupta also discussed broader technological trends, noting the increase in both the number of screens and the amount of screen time across Asia. He highlighted the shift towards mobile and ‘on-the-go’ content, pointing out that Asia has seen an increase from approximately 2 billion screens a decade ago to 5 billion today.
He remarked on the diverse types of content being consumed across these screens, from various genres to personalized media experiences, emphasizing the continual shifts in how content is engaged with throughout the day. Despite this rapid growth, Gupta sees even more potential for expansion in the region, which currently accounts for about 15% of global revenues.
Innovation in Storytelling
Further addressing the creative aspect of media, Gupta noted that storytellers are increasingly utilizing a mix of formats and non-traditional media to convey their narratives. This includes everything from long and short videos to audio, images, and even games.
He predicted more integration between digital and physical realms, suggesting that technologies like augmented reality and smart glasses will further blur the lines between these worlds. According to Gupta, the future will likely see an even more seamless integration of digital elements into our physical environment.
In conclusion, while Gupta champions the adoption of AI in media and entertainment, he holds a strong stance on the need to protect and foster human creativity and talent within the framework of these technological advancements.
Daniel Hayes is a business journalist with a focus on market trends, startups, and corporate strategies.
His sharp analysis and investigative reports make complex financial topics accessible to all readers.
