Outreach Talent Group Expands into Gaming Sector
The newly established transatlantic firm, Outreach Talent Group (OTG), has recently made its mark by entering the gaming industry. Having launched a new office in New York, OTG has welcomed aboard UK agents George Bray and George Hughes. Additionally, they have signed several prominent gaming figures including Megan Garner, Super GT, Ollie Smith, and Tenshi. Both Bray and Hughes will collaborate with the broader OTG team, which operates in both the UK and the U.S., to manage their new gaming talent roster. The agency is also actively seeking strategic collaborations with video game developers, esports organizations, and various media outlets.
George Hughes brings a wealth of experience from his previous roles where he spearheaded gamer-focused promotions for major brands such as Sky and Red Bull, as well as various football leagues. His recent work includes a stint in Saudi Arabia, managing Team Falcons during the Esports World Cup. On the other hand, George Bray specializes in talent and influencer management with a background involving collaborations with prominent names like EFG, Riot Games, and Activision Blizzard.
Championing Diversity in Gaming
OTG has expressed a strong commitment to turning their gaming division into more than just a new business line; they aim to actively support and promote female gamers in a field that is traditionally dominated by men. This initiative highlights talents like Garner and Tenshi, showing OTG’s dedication to diversity and inclusion within the gaming industry.
Emilio Arciniega, founder of OTG, emphasized the company’s enthusiasm for the gaming world. “Gaming has always been a sector we’ve been eager to explore,” he stated. “We recognize the immense potential creators in this space have in forming vibrant communities and the significant impact OTG can make.” He further explained that the launch of a specialized gaming department signifies OTG’s commitment to nurturing these creators with the same level of passion, strategic planning, and proactive support that the agency offers in all its endeavors.
OTG, co-founded by Emilio and Amy Arciniega, represents a wide array of digital talent. With a growing team of over twenty professionals, the firm has recently expanded its operations to the United States, broadening its reach and influence in the digital talent management arena.
Daniel Hayes is a business journalist with a focus on market trends, startups, and corporate strategies.
His sharp analysis and investigative reports make complex financial topics accessible to all readers.
