EXCLUSIVE: As France’s premier commercial TV network, TF1 boasts a robust lineup of unscripted shows, including local adaptations of international hits like Survivor, The Masked Singer, and Dancing With The Stars. The broadcaster also features original formats such as Star Academy, Master of the Game, and The Parisian Agency, the latter of which is available globally on Netflix.
Julien Degroote, the Executive Vice President and Head of Content Development at TF1, shared with Deadline in an exclusive discussion that the future of unscripted programming hinges on ‘gamification’. This concept is becoming integral across various genres such as quiz shows, reality series, and glossy floor shows, shaping the network’s strategy for its unscripted content.
“The notion of ‘gamification’ is a major influence guiding our content strategy,” Degroote remarked. “It’s a significant trend that’s propelling the industry forward and shaping our creative processes.”
In today’s media landscape, characterized by vast choices and stiff competition from well-funded streaming services, creating standout mainstream successes is more challenging than ever. This is true not only for TF1 but for major networks across Europe like ITV in the UK, ProSieben in Germany, and Telecinco in Spain, which although still attract large audiences, must innovate continuously to retain viewer interest.
Moreover, the escalating costs of scripted television pose a financial challenge even for Europe’s largest broadcasters, making the success of unscripted shows even more crucial. This reality has guided TF1’s strategic planning.
“There are three main reasons why we focus on gamification,” Degroote explained. “Firstly, it’s about fun. In a world often filled with grim news, we aim to provide content that is light, joyful, and uplifting.”
He cited the Fremantle-produced Master of the Game and the quiz show 1 To 10 as examples of programs that embody this escapism. 1 To 10, initially tested with two episodes, was successful enough for TF1 to order additional episodes.
“Secondly, gamification enhances co-viewing experiences, whether it’s through engaging family and friends in a quiz or an investigative game like Master of the Game, where participants try to identify a secret accomplice,” said Degroote.
His third point emphasized viewer engagement. “Take The Masked Singer for example, where viewers guess the identity of the celebrities behind the masks. This kind of active participation fosters a deeper connection with the show, encouraging audiences to return each week.”
New Shows & Retrofits
On the new programming front, TF1 has recently greenlit Sea Battle, inspired by the classic board game but set on an expansive live-action set. This show is a creation of Arthur Essebag’s Satisfaction Group.
Degroote also revealed another upcoming format from Satisfaction called Focus, which will be hosted by Essebag. “This quiz show will challenge various cognitive abilities like logic and memory. Contestants are gradually eliminated until only one remains to compete for the final prize,” he detailed. The show is set to start filming this month.
TF1 has also acquired The Box, a hot new format from Norway, where contestants face challenges in unexpected locations. “It’s a prime example of gamification,” noted Degroote.
Existing shows are not left behind in the gamification trend. The network has introduced new gameplay elements to the reboot of the musical reality show Star Academy, such as having contestants face off by performing parts of the same song during eliminations.
New Reality
The gamification strategy at TF1 aims to not only entertain but also to engage broad audiences and facilitate shared viewing experiences. While TF1’s main channel focuses on a wide array of unscripted content, its digital networks like TMC and TFX cater to niche audiences with targeted programming.
Soon, TMC will introduce New Destinations, a spin-off from The Parisian Agency: Exclusive Properties. This reality series follows two brothers exploring luxury properties in prestigious international locales.
Gamification, as implemented by TF1, codifies essential principles for major broadcasters aiming to captivate massive audiences with engaging, inclusive, and conversation-driving television. For content creators pitching to TF1 and similar networks, incorporating gamification elements could be key to securing the next big unscripted hit.
Daniel Hayes is a business journalist with a focus on market trends, startups, and corporate strategies.
His sharp analysis and investigative reports make complex financial topics accessible to all readers.
